Albe’s BMX Mail Order Video Contest

Albe's Video Contest Image
Albe’s – a great mail-order shop in the Detroit area, with serious roots in bmx – is having a video contest to get its users to make their next commercial for them. The winner gets a $500 gift certificate.

Pretty cool idea, and something I haven’t seen done a lot in the BMX industry to this point. Probably because there aren’t many manufacturers with the kind of ad spending necessary to do broadcast commercials with any sort of reach. However, with more online video outlets focusing on BMX, the short feature/video ads will become more standard practice. A ton of companies are taking this approach on sites like Vital BMX and Ride BMX. This ad will run in the next issue of Props Video Magazine.

User generated video content has been all the rage for a few years now with corporate marketing departments – some have nailed it, some have fallen beyond flat, and some are questionable (regardless of your political affiliation – we’ll see how ol’ Mitt’s campaign does). When user created videos really work is when the creators are passionate about the brand, the brand category, and have a built-in desire to create. In Albe’s case, I think they’ve got all of these ingredients to make this contest work. I’ll update the site with the entries as they come in.

From the Albe’s Site about the contest:
Here’s the chance all you aspiring Spielbergs, Tarantinos and Singletons have been waiting for. Props Video Mag let us know that the deadline for our next commercial is coming up but we’re way too busy to put one together so we’re asking one of you do it for us. Of course the winning submission will be paid handsomely in the form of a $500 Albe’s gift certificate but we’ll warn you that it’s gonna take a bit of creativity to be chosen to represent us. If we just wanted thirty seconds worth of dorks doing turn downs we could do that ourselves, we want something more unique. Silly, funny, mysterious, weird, thought provoking, cool, odd, interesting, whatever…have some fun. Sure there can be some riding in it if you like but in order to cut the mustard it better stand out. Make sure it’s 30 seconds long and has our name and web address in it somewhere. Now get crackin’… the entry deadline is October 26th. The rules are below.

Entries should be uploaded to youtube at www.youtube.com and a link e-mailed to us at albesbmxstore@aol.com along with your name and address so we can check it out.
The winner will have to be able to supply us with the video ad on a mini DV tape within a few days of being notified as the winner.
The best ad (as judged by us) will get $500 credit here at Albe’s
The 3 best non-winning ads will be posted here on www.albes.com
Have fun…don’t get hurt and try not to get arrested
Read the paragraph above to see what we are looking for.
If you have any questions e-mail us at albes@aol.com
We reserve the right to cancel / end this contest whenever we like if people nit pick and make it no fun.

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