Big Man, Little Bike

BK Spec Video

With the recent bad news I’ve posted lately, I had been looking for something a bit lighter as we finish this holiday weekend. I was reminded of this gem by Stuart over at DHADM. We worked together on the Burger King interactive advertising account for a few years at VML, and this is some spec work we did for a Whopper promotion. Prior to “The King” and “The Chicken”, created by the venerable Crispin Porter Bogusky, we worked to push Burger King into the viral marketing space online – in 2003. This work never ran, but we had a blast creating it and influencing the thinking of the BK marketing organization.

So, when asked “What would you do for a 99cent Whopper?”, we answered with a bunch of Jackass-style clips, surrendering our bodies to a beat-down. In the first part of the clip, it is yours-truly, jumping a 12″ bmx bike, belonging to Stuart’s kids – listen for their laughter when I bail. Didn’t make the run-up the first time, but stuck it the second, with an almost-pulled 180 at the end. The second part of the clip features Stuart dragging a snowboard-type thing with our copywriter, Rick, behind a lawnmower. Ryan from The Jalopy Journal lays him out with a solid tackle that would make any college football recruiter proud.

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