BMX Industry: Three Site Redesigns

Fit, Animal and Mirraco

The past week has been a big one for bmx industry site relaunches. Two of the growing rider-owned bike companies, Mirraco and Fit, and Animal, the east-cost parts and lifestyle brand, all launched new site designs. All three have built what appear to be very flexible sites, meant for easy updates to quickly feed the hunger of the unwashed internet masses.

Much like many of the bmx sites out there, a flexible design means news in a blog-style, right on the homepage, with deep-linking in these news stories, and bigger areas of focus in the main navigation. This immediate access to news is something that is expected today, whether it is new product information, photos, videos or simply whatever has caught the eye of the sites’ editors. Both Animal’s owner, Shane Rossi, and Fit’s Robbie Morales, keep the updates flowing on their sites. Mirraco seems to have a number of contributors posting on the site.

The Fit and Mirraco sites are loaded with product information and technical specifications on their bikes – especially important as both are steadily pushing complete bikes in 2008. Animal sells direct to its customers, with a large online shop featuring a number of its soft and hard goods, including some limited edition products. All feature team links, though both the Mirraco and Animal sites are still in-progress within these sections.

Ride BMX has an interview with Robbie Morales that gets behind the motivation to redesign the Fit site and what you can expect in the way of updates. Robbie mentions a section to come featuring bike checks of the riders who send them in. More than a “send us a photo of your bike and where you ride it”, bike checks give their customers a chance to show their personal setups, which should be extensions of their riding style and personalities (not just rolling representations of the latest fads, though I am a realist, and I’ve been there before, especially as a youth…)

I’ll post here when I see new sections show up across any of the three.

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