Nike SB BMX Collection

Update: Sounds like the release party was a helluva good time. Ride has a video of the festivities on their site. So good to see the originators of BMX receiving the recognition they deserve. Check the video here. Note that Mark Lewman mentions the limited edition book (only 2,500 printed) will probably be available to view online.

Nike Trickstars

Yesterday, Nike released their limited-edition SB BMX pack in honor of the first Olympics to feature BMX – this year in Beijing. This is a continuation of the participation Nike has had, starting with the Lightning Bolts show last month. The SB BMX collection will feature four different shoes, including a limited-run pack that includes the “Trickstar” Dunk Low and Blazer Hi, as well as a couple throwback Hutch-styled jerseys. Only 600 Trickstar packs were made, and were released at DQM in NY and Brooklyn Projects in LA – both shops participated in the design of this collection. The other shoes will be out later in July, though the Trickstars have already hit the ‘bay.

Also, rumor has it that these will coincide with a Freestylin’ book release, more info as I hear it…

Interesting, because though it is great to see Nike giving major support to the BMX effort this year, they’ve never been known as much of a BMX brand. Recently, they have built a BMX team with Nike 6.0, but in the 30+ years since BMX began growing, their participation has been limited. That said, a big brand getting behind the Olympic BMX effort should only help the recognition of the sport.

Also, I’m a bit confused by the fact that they have released the BMX collection under the SB (skateboard) brand, and not the 6.0 moniker. Probably has something to do with distribution, but seemingly minor details like this unfortunately only add to the little-brother status of BMX riders to our skateboarding brethren.

See other shoes in the colleciton:
Michael Lau Chinese BMX Federation
and
Kuwahara ET

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