Bob Haro Week at BMX Roots

Bob Haro feature spread from BMX Aciton
Bob Haro from a feature spread in BMXAction magazine in 1983. Click to see the whole page.

In recognition of the first running of BMX in the Olympics, and all of the build-up and hype that surrounded it, I wanted to share some stuff that is pretty special to me.

One of the best things to come out of this Olympic thing, as I’ve called it, was the re-introduction of sorts of the BMX masses to Bob Haro. Through his contribution to the Olympic efforts by lending a hand to Nike – curating the Lightning Bolts numberplate art show, co-designing the Olympic uniforms and generally being a great ambassador, it has been so good to see some of the spotlight shared with such a major influencer of BMX culture.

On the heels of this, there have been a couple articles about Haro in both RideBMX and DigBMX magazines, and you should take the time to hunt them down. These stories give background on what he’s been up to since selling Haro Bicycles in 1993, and what inspired him to create probably the most successful brand name in BMX. If you don’t know, he’s been running a successful design studio, Haro Design, and launched Axio, a “performance luggage” and “technical pack” company.

What he hadn’t done much was show or talk about his art, which was so inspiring to so many of us BMX kids. That is, until just recently, showing his “cartoons” and photographs in the Bike Curious art show that opened in LA during the 2008 X-Games, as well as a multi-page article in the August 2008 issue of the art magazine Juxtapoz. Seeing those images of his illustrations slapped me back to my 10-year-old self, thumbing through BMX Action magazine, enamored with these black-and-white drawings that showed these exaggerated characters having fun on their bikes. And, true to his roots, Haro didn’t discriminate; he drew guys on tracks and dudes on quarter-pipes, usually with Haro numberplates and pants, JT gloves and the ubiquitous accessory of the 1980s, Oakley goggles.

As I said in my first post ever on this site, guys like Andy Jenkins and influenced me to explore art, photography, and ultimately my career in advertising/graphic design/digital media. How I left Haro off of this list of influences, I have no idea. I’ll be correcting that throughout this week, with Haro’s illustrations scanned from my archive of BMXA magazines. I left them pretty much un-retouched (thus yellowed, torn and faded – look, I flipped through these pages SO many times…), and if you click, you’ll get them at a larger size.

Enjoy the first of these illustrations, from March of 1984. Mr. Haro, this week is for you.

Bob Haro Illustration - BMX Action Magazine, March 1984
(Click to enlarge)

Related:
Freestylin’ Magazine Book Launch
Interview from Ride in 2004.

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