June 2011

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We Don't Save Lives

It has been a long time … The BMX Roots site is still in my blood and my BMX roots mean a ton to me, and influence me daily, but I’ve got a new site that’s much more broad, and hits on my other interests – though still with some BMX in the mix. I created it with my close friend and colleague, Stuart Wallace, an Englishman among Amerimen.

Since we’re in advertising, the name comes from that old saying “It’s advertising, we’re not saving lives…”

Check it out: http://wedontsavelives.com/