Advertising

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BK Spec Video

With the recent bad news I’ve posted lately, I had been looking for something a bit lighter as we finish this holiday weekend. I was reminded of this gem by Stuart over at DHADM. We worked together on the Burger King interactive advertising account for a few years at VML, and this is some spec work we did for a Whopper promotion. Prior to “The King” and “The Chicken”, created by the venerable Crispin Porter Bogusky, we worked to push Burger King into the viral marketing space online – in 2003. This work never ran, but we had a blast creating it and influencing the thinking of the BK marketing organization.

So, when asked “What would you do for a 99cent Whopper?”, we answered with a bunch of Jackass-style clips, surrendering our bodies to a beat-down. In the first part of the clip, it is yours-truly, jumping a 12″ bmx bike, belonging to Stuart’s kids – listen for their laughter when I bail. Didn’t make the run-up the first time, but stuck it the second, with an almost-pulled 180 at the end. The second part of the clip features Stuart dragging a snowboard-type thing with our copywriter, Rick, behind a lawnmower. Ryan from The Jalopy Journal lays him out with a solid tackle that would make any college football recruiter proud.

I would usually say that Poison’s “Nothing But a Good Time” should only be used in a commercial if looking for a “retro” vibe. However, I will give this spot a pass because of the fact that it is being sung by a children’s choir, and because I actually stopped and watched all :60 of it when I saw it on television the other night.

So, why post about this on a BMX site? Well, first because I think this ad is so well-done, and it is rare that I’m inspired by television commercials these days. XBOX is working to win some of the family-play that Nintendo has so successfully built with the Wii. The look of bewilderment from all of the actors is perfect as the games drop from the balloons and the guerilla-style team of balloonists setup the living room in the parking lot. I’m hoping that XBOX and their agency have plans to act this out in malls across the land this holiday season.

Second, I have to wonder if we’ll begin to see more BMX bikes used as props in commercials and videos, much as skateboards have been for so long – check around the :52 mark – I was waiting for the dude to bust a whopper (bunnyhop tailwhip) or something. I’ve been guilty of boards as props – ironically for XBOX – though it didn’t make the final cut in the videos.

Third, because Rikki Rockett rocked the Vision Street Wear t-shirt in the original video (check it around the 1:57 mark) – one of the only reasons my Dead Kennedys-adorned 15-year-old self would watch it back in 1988. It was so rare to see skate/bmx anywhere outside of the magazines or videos (yes, VHS) back then.

Thanks to Stuart over at DHADM for a link to the Poison video and the :30 second version of the ad.

Volume Z06 Ad

Ad courtesy of Volume.

Continuing a long-standing tradition of bicycle companies creating bikes named after cars, (see the Schwinn Corvette or the Mongoose Blue Max) Volume Bike company is releasing a limited edition version of its Sledgehammer 26″ cruiser, called the Z06. I’m assuming the name refrerences both the Corvette Z06 (a badass production car in its own right), as well as the infamous Slegehammer Corvette – a twin turbo monster made by Corvette tuner Callaway in 1988. At 898 Horsepower, it was tweaked in every way possible to make it run like hell.

Now, Volume has taken their self-proclaimed “old man bike”, the Sledgehammer, and tricked it out with a full set of Demolition parts, full 4130 Cromo tubing, and custom Volume/Corvette graphics. This one, they’re calling the “supercharged old man bike”, and man is it clean looking. The Z06 Sledgehammer ad above features Volume/Demoliton main man Brian Castillo boosting high on the big two-six.

The Z06 is a limited edition, available in October via the Volume site or Volume dealers. Check it out here. As I know that many riders are also gearheads of different varieties, seems like a perfect combination.

Volume Bikes Z06 Cruiser

Photo courtesy of Volume.

Albe's Video Contest Image
Albe’s – a great mail-order shop in the Detroit area, with serious roots in bmx – is having a video contest to get its users to make their next commercial for them. The winner gets a $500 gift certificate.

Pretty cool idea, and something I haven’t seen done a lot in the BMX industry to this point. Probably because there aren’t many manufacturers with the kind of ad spending necessary to do broadcast commercials with any sort of reach. However, with more online video outlets focusing on BMX, the short feature/video ads will become more standard practice. A ton of companies are taking this approach on sites like Vital BMX and Ride BMX. This ad will run in the next issue of Props Video Magazine.

User generated video content has been all the rage for a few years now with corporate marketing departments – some have nailed it, some have fallen beyond flat, and some are questionable (regardless of your political affiliation – we’ll see how ol’ Mitt’s campaign does). When user created videos really work is when the creators are passionate about the brand, the brand category, and have a built-in desire to create. In Albe’s case, I think they’ve got all of these ingredients to make this contest work. I’ll update the site with the entries as they come in.

From the Albe’s Site about the contest:
Here’s the chance all you aspiring Spielbergs, Tarantinos and Singletons have been waiting for. Props Video Mag let us know that the deadline for our next commercial is coming up but we’re way too busy to put one together so we’re asking one of you do it for us. Of course the winning submission will be paid handsomely in the form of a $500 Albe’s gift certificate but we’ll warn you that it’s gonna take a bit of creativity to be chosen to represent us. If we just wanted thirty seconds worth of dorks doing turn downs we could do that ourselves, we want something more unique. Silly, funny, mysterious, weird, thought provoking, cool, odd, interesting, whatever…have some fun. Sure there can be some riding in it if you like but in order to cut the mustard it better stand out. Make sure it’s 30 seconds long and has our name and web address in it somewhere. Now get crackin’… the entry deadline is October 26th. The rules are below.

Entries should be uploaded to youtube at www.youtube.com and a link e-mailed to us at albesbmxstore@aol.com along with your name and address so we can check it out.
The winner will have to be able to supply us with the video ad on a mini DV tape within a few days of being notified as the winner.
The best ad (as judged by us) will get $500 credit here at Albe’s
The 3 best non-winning ads will be posted here on www.albes.com
Have fun…don’t get hurt and try not to get arrested
Read the paragraph above to see what we are looking for.
If you have any questions e-mail us at albes@aol.com
We reserve the right to cancel / end this contest whenever we like if people nit pick and make it no fun.