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Nike Olympic BMX Uniforms

My friend, Andy, (thanks, man) sent me a great link to the Nike Lab, a series of interviews with their designers, and there are a couple with John Martin, who led the Nike/Freestylin’ collaboration and is leading up their Olympic BMX effort. As most of you know, the 2008 Olympics in China will feature BMX (in the form of racing) for the first time in the Olympic games.

Hit these links to check out the uniforms and the shoes they’ve designed for the riders. Interesting to see the inspiration from the early Haro Designs uniforms and hear about their design process.

Update: Sounds like the release party was a helluva good time. Ride has a video of the festivities on their site. So good to see the originators of BMX receiving the recognition they deserve. Check the video here. Note that Mark Lewman mentions the limited edition book (only 2,500 printed) will probably be available to view online.

Nike Trickstars

Yesterday, Nike released their limited-edition SB BMX pack in honor of the first Olympics to feature BMX – this year in Beijing. This is a continuation of the participation Nike has had, starting with the Lightning Bolts show last month. The SB BMX collection will feature four different shoes, including a limited-run pack that includes the “Trickstar” Dunk Low and Blazer Hi, as well as a couple throwback Hutch-styled jerseys. Only 600 Trickstar packs were made, and were released at DQM in NY and Brooklyn Projects in LA – both shops participated in the design of this collection. The other shoes will be out later in July, though the Trickstars have already hit the ‘bay.

Also, rumor has it that these will coincide with a Freestylin’ book release, more info as I hear it…

Interesting, because though it is great to see Nike giving major support to the BMX effort this year, they’ve never been known as much of a BMX brand. Recently, they have built a BMX team with Nike 6.0, but in the 30+ years since BMX began growing, their participation has been limited. That said, a big brand getting behind the Olympic BMX effort should only help the recognition of the sport.

Also, I’m a bit confused by the fact that they have released the BMX collection under the SB (skateboard) brand, and not the 6.0 moniker. Probably has something to do with distribution, but seemingly minor details like this unfortunately only add to the little-brother status of BMX riders to our skateboarding brethren.

See other shoes in the colleciton:
Michael Lau Chinese BMX Federation
and
Kuwahara ET

Lotek T-Shirt

I needed some new kicks recently, so I went on the hunt with a few things in mind:
First: I wear a size 14, so my choices are always somewhat limited.
Second: Function – Gotta be able to be supportive while riding, and last a while.
Third: Style – I want them to look good in most any situation.
Fourth: I always try to support rider-owned companies when I purchase anything bmx-related.

Being an avid reader of Defgrip, I knew about Lotek, the clothing brand run by rider Rich Hirsch. I didn’t know if they’d be able to meet my size criteria, as so many smaller companies don’t make shoes for guys like me with “giant feet” as my kids say. But, lo and behold, Lotek makes the 14s. I did a little research and I read many reviews about their shoes, so I know they would be “rideable”, and because the Delta, their shoe I was checking out, was designed by Volume Bike’s Jason Enns, I knew they would last. So, I hit the Lotek site, and via their online store, I ordered a pair of Delta’s and a Fremont wallet for a helluva deal. Thanks Rich!

Also in Lotek news, they just finished a t-shirt design contest. The winning design is above (click to see the entire design, by Nicolas Ferreira), and you can check out the other entries here. Rich mentioned on his blog that it was tough to pick a winner, but after seeing all of the entries, I think they made a solid choice.

Lupe Fiasco’s Black/Gold Black Lightning

Black Lightning, the boutique bicycle and clothing company, has done four custom bikes for the release of Chicago hip-hop artist, Lupe Fiasco’s new album, The Cool. This is just the latest in Black Lightning’s promotion of the bmx culture since providing bikes for The Cool Kids’ video “Black Mags“.

It should be no surprise that Fiasco, with his documented love of skateboards/comics/bikes, would hook up with a company like Black Lightning to do something special for his latest album. His first single was “Kick Push“, an ode to skating, that earned him multiple award nominations.

The bikes feature the custom finishes Black Lightning is throwing down, with graphics in the style of the album art. Check out more images on the Black Lightning Blog – look closely at the details, some really detailed touches on these bikes.

SE Shirt Design
Shirts from SE – click for a larger image.

Todd Lyons at SE just sent over the news that they have all four of their new shirt designs in stock from sizes small to XXL. The BMX shirts come in the classic blues and browns, and they have one representing their single speed bikes which looks rad as well. You can get them through your local SE shop, now, just in time for gift-giving.

Personally, I’m digging the “number plate design”, and I’m a XL if anyone needs to know, heh.