Toys

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BK Spec Video

With the recent bad news I’ve posted lately, I had been looking for something a bit lighter as we finish this holiday weekend. I was reminded of this gem by Stuart over at DHADM. We worked together on the Burger King interactive advertising account for a few years at VML, and this is some spec work we did for a Whopper promotion. Prior to “The King” and “The Chicken”, created by the venerable Crispin Porter Bogusky, we worked to push Burger King into the viral marketing space online – in 2003. This work never ran, but we had a blast creating it and influencing the thinking of the BK marketing organization.

So, when asked “What would you do for a 99cent Whopper?”, we answered with a bunch of Jackass-style clips, surrendering our bodies to a beat-down. In the first part of the clip, it is yours-truly, jumping a 12″ bmx bike, belonging to Stuart’s kids – listen for their laughter when I bail. Didn’t make the run-up the first time, but stuck it the second, with an almost-pulled 180 at the end. The second part of the clip features Stuart dragging a snowboard-type thing with our copywriter, Rick, behind a lawnmower. Ryan from The Jalopy Journal lays him out with a solid tackle that would make any college football recruiter proud.

BMX Old School Custom Toy

“BMX Old School” created by Israel Chavira, image from Custom Toy Lab.

Over the past few years, there has been an explosion of custom toy makers, creating vinyl/metal/plastic toys rich in detail and creativity. Much like BMX, there is an obsessive community that surrounds this very cool culture. I became aware of this a couple years ago via Kid Robot, and I am lucky enough to have a Lettus Bee figure signed by Andy Jenkins. My very cool former-team in Seattle gave it and another piece of Andy’s artwork to me as a going-away gift.

Today I found a toy that, unfortunately, is a one-off, but a rad one-off nonetheless.

Israel Chavira is an artist and designer from Guadalajara, Mexico and he’s created a character called “BMX Old School”. I dig the details of the the scarred helmet, JT gloves and matching shoes. I think a bunch of us riders need to come together and order enough so that Israel can get them made. He can be contacted via his website.

There are a bunch more photos and details on the Custom Toy Lab site. Check it out.