Nike SB

Dan’s Comp has 3 of the 2,500 limited edition Freestylin’ Books from the Nike Collaboration to give away. These are much sought-after in certain circles, and I gotta say that I’d love to get my hands on one as well. You can enter once a day, and there’s no purchase necessary. Check out the details here.

My friend, Andy, (thanks, man) sent me a great link to the Nike Lab, a series of interviews with their designers, and there are a couple with John Martin, who led the Nike/Freestylin’ collaboration and is leading up their Olympic BMX effort. As most of you know, the 2008 Olympics in China will feature BMX (in the form of racing) for the first time in the Olympic games.

Hit these links to check out the uniforms and the shoes they’ve designed for the riders. Interesting to see the inspiration from the early Haro Designs uniforms and hear about their design process.

I thought we might see more coverage from the Nike SB BMX/Freestylin’ launch party today, and indeed, the info keeps getting better and better. Above, there’s a video that just came up on YouTube, from what I believe to be is Mark Lewman’s (Lew for those of you Freestylin’ Magazinephiles like me) design company, Nemo Design. Note that John Martin, Nike’s Director of Action Sports spearheaded the project, and he gives a very emotional introduction to the Nike BMX work. Cool to know his history of BMX as well.

Vital has a photo album and a great introduction by Mark Losey, here:
http://www.vitalbmx.com/features/Freestylin-Retrospective-Launch-Party,3925

Discuss this over at the VitalBMX forums:
VitalBMX Old School Talk Forum